About us
Where heritage meets design
The CB History
Design runs deep in the Borelly Esmerald family
Over the years, we’ve expanded our global partnerships, sourcing traditional and modern techniques from Brazil, India, Turkey, France, and beyond. Each collaboration has helped shape who we are today: a studio grounded in craftsmanship, driven by innovation, and guided by deep cultural respect. In 2019, we opened our flagship showroom in Barranquilla, a space where architects, designers, and design lovers gather to explore the creative universe of CB HALI. Now, after a decade of growth, our vision has become even clearer: we don’t just design for spaces—we design for the way people live, feel, and connect.
CRAFTED BY HAND. DESIGNED FOR LIFE.
Our Values
01
Craftsmanship & Heritage
We honor time-tested artisanal traditions—hand-knotting, weaving, and tufting—while reimagining them for today. Every piece carries the soul of the maker and the wisdom of generations
02
Innovation & Personalization
We believe design should evolve.
Our work is driven by curiosity, creativity, and the freedom to co-create. Each project is a tailored experience—because no two stories are alike.
03
Sustainability with Purpose
Meet The Team
Cristina Borelly
CEO & Founder
Ray Herrera
International Operations Manager & Contract
Isabella Felfle
Sales & Marketing director
Ana Zuluaga
Brand Developer Bogotá
Feancela Rojas
Brand Developer Costa Rica
Juan Pablo
Brand Developer Costa Rica
Angelica Diaz
Administrative Assistant
Geraldine Olivera
Retail Key Account Mananger
Karolain Peréz
Professionals Coordinator
Ronald Oliveros
Product Designer
Misael Nuñez
Graphic Designer
Stefany Quigua
Graphic Designer
Elías Maria
Supply Chain Coordinator
Cindy Urtado
Accounting Manager
Luis Barrios
Head of Logistics
Darwin Trillos
Warehouse Assistant
Cristina Borelly
CEO & Founder
Ray Hererra
International Operations
Manager & Contract
Isabella Felfle
Sales & Marketing
director
Ana Zuluaga
Brand Developer
Bogotá
Feancela Rojas
Brand Developer
Costa Rica
Juan Pablo
Brand Developer
Miami
Angelica Diaz
Administrative Assistant
Geraldine Olivera
Retail Key Account Mananger
Karolain Peréz
Professionals Coordinator
Ronald Oliveros
Product Designer
Misael Nuñez
Graphic Designer
Stefany Quigua
Graphic Designer
Elías Maria
Supply Chain Coordinator
Cindy Urtado
Accounting Manager
Luis Barrios
Head of Logistics
Darwin Trillos
Warehouse Assistant