About us

Where heritage meets design

The CB History

Design runs deep in the Borelly Esmerald family

Raised among art galleries and interior design studios in New York, Miami, and Colombia, Cristina Borelly grew up surrounded by creativity, craftsmanship, and a passion foraesthetics passed down from her mother and uncle. Inspired by this creative legacy, she launched CB HALI with one purpose: to reimagine timeless craft through a contemporary lens. What began as a vision for transforming the rug into a modern design statement has evolved into a broader mission—crafting pieces that reflect identity, culture, and emotion.

Over the years, we’ve expanded our global partnerships, sourcing traditional and modern techniques from Brazil, India, Turkey, France, and beyond. Each collaboration has helped shape who we are today: a studio grounded in craftsmanship, driven by innovation, and guided by deep cultural respect. In 2019, we opened our flagship showroom in Barranquilla, a space where architects, designers, and design lovers gather to explore the creative universe of CB HALI. Now, after a decade of growth, our vision has become even clearer: we don’t just design for spaces—we design for the way people live, feel, and connect.

CRAFTED BY HAND. DESIGNED FOR LIFE.

Our Values

01

Craftsmanship & Heritage

We honor time-tested artisanal traditions—hand-knotting, weaving, and tufting—while reimagining them for today. Every piece carries the soul of the maker and the wisdom of generations

02

Innovation & Personalization

We believe design should evolve.
Our work is driven by curiosity, creativity, and the freedom to co-create. Each project is a tailored experience—because no two stories are alike.

03

Sustainability with Purpose

We are committed to using sustainable and recycled materials, minimizing environmental impact, and supporting responsible, ethical production across our supply chain.

Meet The Team

Cristina Borelly

CEO & Founder

Ray Hererra

International Operations
Manager & Contract

Isabella Felfle

Sales & Marketing
director

Ana Zuluaga

Brand Developer
Bogotá

Feancela Rojas

Brand Developer
Costa Rica

Juan Pablo

Brand Developer
Miami

Angelica Diaz

Administrative Assistant

Geraldine Olivera

Retail Key Account Mananger

Karolain Peréz

Professionals Coordinator

Ronald Oliveros

Product Designer

Misael Nuñez

Graphic Designer

Stefany Quigua

Graphic Designer

Elías Maria

Supply Chain Coordinator

Cindy Urtado

Accounting Manager

Luis Barrios

Head of Logistics

Darwin Trillos

Warehouse Assistant